The Internet in general, and Facebook in particular, offers the greatest communication opportunity since the printing press. Nothing in the last 400 years compares. Let’s think about how to use it wisely. More specifically, let’s think about what NOT to do. I’ll bet you can think of some no-no’s of your own. Include them in the comments below. I’d be curious about your thoughts.

 

No-no #1: Thinking of Facebook as a broadcast medium

The question is not now many hits or view or likes your content got. The question is: how many of your people did you check in on?

 

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